:root {
  --ink: #07131f;
  --midnight: #0b2135;
  --midnight-2: #10314c;
  --hibiscus: #f25545;
  --sky: #6fd3ff;
  --paper: #f4f0e8;
  --paper-2: #ebe4d8;
  --white: #fffdf8;
  --mist: #a9bac8;
  --text: #142432;
  --muted: #5d6c77;
  --line: rgba(7, 19, 31, .16);
  --line-dark: rgba(255, 255, 255, .16);
  --display: "Iowan Old Style", "Baskerville", "Times New Roman", serif;
  --sans: "Avenir Next", Avenir, "Segoe UI", Helvetica, Arial, sans-serif;
  --utility: "Arial Narrow", "Avenir Next Condensed", sans-serif;
  --shell: 1240px;
  --radius: 22px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--ink); }
body { margin: 0; overflow-x: hidden; color: var(--text); background: var(--paper); font-family: var(--sans); -webkit-font-smoothing: antialiased; }
img { display: block; max-width: 100%; }
a { color: inherit; }
p { margin: 0; color: var(--muted); font-size: 1rem; line-height: 1.72; }
h1, h2, h3 { margin: 0; color: inherit; font-family: var(--display); font-weight: 500; line-height: .98; letter-spacing: -.035em; text-wrap: balance; }
h1 { font-size: clamp(3.25rem, 7vw, 7.25rem); }
h2 { font-size: clamp(2.4rem, 4.6vw, 4.75rem); }
h3 { font-size: clamp(1.45rem, 2.2vw, 2.15rem); }
.shell { width: min(calc(100% - 3rem), var(--shell)); margin-inline: auto; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; top: .5rem; left: .5rem; z-index: 1000; transform: translateY(-150%); padding: .75rem 1rem; color: var(--ink); background: var(--white); border-radius: 8px; }
.skip-link:focus { transform: none; }
:focus-visible { outline: 3px solid var(--sky); outline-offset: 4px; }

.site-header { position: fixed; inset: 0 0 auto; z-index: 100; color: var(--white); border-bottom: 1px solid transparent; transition: background .25s ease, border-color .25s ease; }
.site-header.is-scrolled, body:not(.kind-home) .site-header { background: rgba(7, 19, 31, .94); border-color: var(--line-dark); backdrop-filter: blur(18px); }
.nav-shell { width: min(calc(100% - 3rem), var(--shell)); min-height: 78px; margin: auto; display: flex; align-items: center; justify-content: space-between; gap: 2rem; }
.brand { display: inline-flex; align-items: center; gap: .72rem; color: var(--white); font-family: var(--sans); text-decoration: none; white-space: nowrap; }
.brand-name { font-size: 1rem; font-weight: 760; letter-spacing: -.015em; line-height: 1; }
.brand-market { padding-left: .72rem; color: var(--sky); border-left: 1px solid rgba(255, 255, 255, .3); font-size: .67rem; font-weight: 760; letter-spacing: .12em; line-height: 1; text-transform: uppercase; }
.primary-nav { display: flex; align-items: center; gap: clamp(.85rem, 2vw, 1.65rem); }
.mobile-only-nav { display: none; }
.primary-nav a, .nav-services > button { color: rgba(255, 255, 255, .72); font-family: var(--utility); font-size: .72rem; font-weight: 800; letter-spacing: .11em; text-decoration: none; text-transform: uppercase; }
.primary-nav a:hover { color: var(--white); }
.primary-nav .nav-cta { padding: .78rem 1.05rem; color: var(--ink); background: var(--sky); border-radius: 999px; }
.nav-services { position: relative; }
.nav-services > button { padding: 1rem 0; cursor: pointer; background: transparent; border: 0; }
.nav-services > button span { margin-left: .25rem; color: var(--sky); }
.services-menu { position: absolute; top: calc(100% + .5rem); right: -300px; width: min(880px, calc(100vw - 3rem)); padding: 1.4rem; display: none; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 1rem; color: var(--white); background: rgba(7, 19, 31, .98); border: 1px solid var(--line-dark); border-radius: 18px; box-shadow: 0 28px 80px rgba(0, 0, 0, .42); }
.nav-services > button[aria-expanded="true"] + .services-menu { display: grid; }
.services-menu section { min-width: 0; padding: .35rem; }
.services-menu p { margin-bottom: .6rem; color: var(--sky); font-family: var(--utility); font-size: .66rem; font-weight: 850; letter-spacing: .13em; text-transform: uppercase; }
.services-menu a { display: block; padding: .55rem 0; color: var(--white); font-family: var(--sans); font-size: .78rem; font-weight: 600; letter-spacing: 0; line-height: 1.35; text-transform: none; }
.services-menu .services-index-link { grid-column: 1 / -1; padding: 0 0 .9rem; color: var(--sky); border-bottom: 1px solid var(--line-dark); font-family: var(--utility); font-size: .67rem; font-weight: 850; letter-spacing: .12em; text-transform: uppercase; }
.menu-button { display: none; width: 46px; height: 46px; padding: 12px; color: var(--white); background: transparent; border: 1px solid var(--line-dark); border-radius: 50%; }
.menu-button i { display: block; height: 1px; margin: 6px 0; background: currentColor; }

.eyebrow, .section-kicker { color: var(--hibiscus); font-family: var(--utility); font-size: .72rem; font-weight: 850; letter-spacing: .17em; line-height: 1.35; text-transform: uppercase; }
.button { display: inline-flex; min-height: 50px; align-items: center; justify-content: center; padding: .92rem 1.25rem; border: 1px solid transparent; border-radius: 999px; font-family: var(--utility); font-size: .75rem; font-weight: 850; letter-spacing: .1em; text-decoration: none; text-transform: uppercase; transition: transform .2s ease, background .2s ease, color .2s ease; }
.button:hover { transform: translateY(-2px); }
.button-hot { color: var(--white); background: var(--hibiscus); }
.button-line { color: var(--white); border-color: rgba(255, 255, 255, .34); background: rgba(255, 255, 255, .04); }
.button-dark { color: var(--white); background: var(--ink); }
.button-ink { color: var(--white); background: var(--ink); }
.button-ghost { color: var(--ink); border-color: rgba(7, 19, 31, .28); }
.hero-actions { display: flex; flex-wrap: wrap; gap: .75rem; margin-top: 2rem; }

.home-hero { position: relative; min-height: 100vh; min-height: 100svh; display: flex; align-items: flex-end; overflow: hidden; color: var(--white); background: var(--ink); isolation: isolate; }
.hero-collage-grid { position: absolute; inset: 0; display: grid; grid-template-columns: 1fr 1.4fr 1fr 1fr; grid-template-rows: repeat(2, minmax(0, 1fr)); gap: 3px; }
.hero-collage-cell { position: relative; min-width: 0; min-height: 0; margin: 0; overflow: hidden; background: var(--midnight); }
.hero-collage-cell-1, .hero-collage-cell-4 { grid-row: span 2; }
.hero-collage-cell img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.hero-collage-cell.people img { object-position: center top; }
.hero-collage-shade { position: absolute; inset: 0; z-index: 1; background: linear-gradient(to top, var(--ink) 0%, rgba(7, 19, 31, .62) 25%, rgba(7, 19, 31, .2) 50%, rgba(7, 19, 31, .42) 100%); }
.home-hero-copy { position: relative; z-index: 2; width: min(100%, 800px); padding: 0 72px 72px; }
.home-hero .eyebrow { color: var(--sky); }
.home-hero h1 { max-width: 760px; font-size: clamp(2.2rem, 4.5vw, 3.6rem); line-height: 1.08; }
.home-hero h1 em { color: var(--sky); font-style: italic; }
.hero-lead { max-width: 520px; margin-top: 1.2rem; color: var(--mist); font-size: .95rem; line-height: 1.75; }
.operator-note { max-width: 650px; margin-top: 1.25rem; color: rgba(255, 255, 255, .48); font-size: .76rem; line-height: 1.5; }
.hero-frame.people img, .service-image.people img, .insight-image.people img { object-position: center 18%; }

.breadcrumbs { padding-top: 106px; display: flex; gap: .6rem; align-items: center; color: var(--muted); font-size: .76rem; }
.breadcrumbs a { text-decoration: none; }
.breadcrumbs i { color: var(--hibiscus); font-style: normal; }
.breadcrumbs span[aria-current] { min-width: 0; overflow: hidden; color: var(--text); text-overflow: ellipsis; white-space: nowrap; }
.page-hero { padding: 3rem 0 4rem; display: grid; grid-template-columns: minmax(0, .9fr) minmax(420px, 1.1fr); gap: clamp(2.5rem, 5vw, 5rem); align-items: center; }
.page-hero .hero-copy { min-width: 0; }
.page-hero h1 { max-width: 15ch; font-size: clamp(2.8rem, 4.7vw, 4.6rem); }
.page-hero .button-line { color: var(--ink); border-color: var(--line); background: transparent; }
.hero-frame { position: relative; min-height: 440px; margin: 0; overflow: hidden; border-radius: 140px 140px 20px 20px; background: var(--midnight); box-shadow: 0 24px 70px rgba(7, 19, 31, .16); }
.hero-frame img { width: 100%; height: 100%; min-height: 440px; object-fit: cover; }
.hero-frame figcaption { position: absolute; inset: auto 1rem 1rem; padding: .7rem 1rem; color: var(--white); background: rgba(7, 19, 31, .82); border-radius: 999px; font-family: var(--utility); font-size: .65rem; letter-spacing: .08em; text-align: center; text-transform: uppercase; backdrop-filter: blur(12px); }
.article-meta { margin-top: 1.35rem; color: var(--muted); font-family: var(--utility); font-size: .71rem; font-weight: 800; letter-spacing: .09em; text-transform: uppercase; }

.market-proof { position: relative; z-index: 2; margin-top: -2.2rem; margin-bottom: 5rem; display: grid; grid-template-columns: repeat(3, 1fr) .72fr; color: var(--white); background: var(--midnight); border-radius: var(--radius); box-shadow: 0 24px 70px rgba(7, 19, 31, .17); }
.home-hero + .market-proof { margin-top: 0; }
.market-proof p, .market-proof > a { min-width: 0; padding: 1.6rem; border-right: 1px solid var(--line-dark); }
.market-proof strong, .market-proof span { display: block; }
.market-proof strong { color: var(--sky); font-family: var(--display); font-size: 2.2rem; font-weight: 500; }
.market-proof span { margin-top: .4rem; color: var(--mist); font-size: .76rem; line-height: 1.45; }
.market-proof > a { display: grid; place-items: center; color: var(--white); font-size: .75rem; font-weight: 800; line-height: 1.5; text-align: center; text-decoration: none; }

.block-head { padding: 0 0 3rem; display: grid; grid-template-columns: 170px minmax(0, 1fr) minmax(260px, 390px); gap: clamp(1.5rem, 4vw, 4rem); align-items: end; }
.block-head h2 { max-width: 830px; }
.block-head > p:last-child { align-self: end; }
.work-block, .services-block, .insights-block, .proof-block { padding: 7rem 0; }
.work-block { color: var(--white); background: var(--midnight); }
.work-block .block-head p { color: var(--mist); }
.work-wall { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); grid-auto-rows: 360px; gap: 10px; }
.work-tile { position: relative; min-width: 0; margin: 0; overflow: hidden; background: var(--ink); border-radius: 6px; }
.work-tile img { width: 100%; height: 100%; object-fit: cover; transition: transform .7s ease; }
.work-tile.people img { object-fit: contain; object-position: center; }
.work-tile:hover img { transform: scale(1.035); }
.work-tile figcaption { position: absolute; inset: auto 0 0; padding: 3rem 1rem 1rem; color: var(--white); background: linear-gradient(transparent, rgba(7, 19, 31, .88)); font-family: var(--utility); font-size: .68rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.work-tile-1 { grid-column: span 2; }

.services-block { background: var(--paper); }
.service-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1.1rem; }
.service-card { min-width: 0; min-height: 0; display: grid; grid-template-rows: 230px 1fr; overflow: hidden; color: var(--text); background: var(--white); border: 1px solid rgba(7, 19, 31, .08); border-radius: var(--radius); text-decoration: none; box-shadow: 0 8px 30px rgba(7, 19, 31, .04); transition: transform .25s ease, box-shadow .25s ease; }
.service-card:hover { transform: translateY(-5px); box-shadow: 0 22px 55px rgba(7, 19, 31, .12); }
.service-image { min-width: 0; overflow: hidden; }
.service-image img { width: 100%; height: 100%; min-height: 230px; object-fit: cover; transition: transform .7s ease; }
.service-card:hover img { transform: scale(1.04); }
.service-card > div:last-child { min-width: 0; min-height: 270px; padding: clamp(1.25rem, 2vw, 1.75rem); display: flex; flex-direction: column; align-items: flex-start; }
.service-card > div > p { color: var(--hibiscus); font-family: var(--utility); font-size: .63rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.service-card h3 { margin-top: 1.3rem; }
.service-card span { margin-top: 1rem; display: -webkit-box; overflow: hidden; color: var(--muted); font-size: .9rem; line-height: 1.62; -webkit-line-clamp: 4; -webkit-box-orient: vertical; }
.service-card b { margin-top: auto; padding-top: 1.5rem; color: var(--text); font-family: var(--utility); font-size: .7rem; letter-spacing: .09em; text-transform: uppercase; }
.service-card b i, .insight-card a i { color: var(--hibiscus); font-style: normal; }
.center-action { margin-top: 2.5rem; text-align: center; }

.service-overview { padding: 4.75rem 0 5rem; color: var(--white); background: var(--ink); border-top: 1px solid var(--line-dark); }
.service-overview-head { padding-bottom: 2.5rem; display: grid; grid-template-columns: minmax(0, 1fr) minmax(300px, 480px); gap: 3rem; align-items: end; }
.service-overview-head h2 { max-width: none; margin-top: .65rem; font-size: clamp(2rem, 2.7vw, 2.7rem); }
.service-overview-head > p { color: var(--mist); }
.service-pillar-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: .85rem; }
.service-pillar { min-width: 0; overflow: hidden; background: var(--midnight); border: 1px solid var(--line-dark); border-radius: 4px; }
.service-pillar-media { height: 220px; margin: 0; overflow: hidden; background: var(--midnight-2); }
.service-pillar-media img { width: 100%; height: 100%; object-fit: cover; transition: transform .7s ease; }
.service-pillar:hover .service-pillar-media img { transform: scale(1.035); }
.service-pillar-body { padding: 1.75rem; }
.service-pillar-number { color: var(--sky); font-family: var(--utility); font-size: .68rem; font-weight: 850; letter-spacing: .14em; }
.service-pillar h3 { margin-top: .8rem; font-size: clamp(1.65rem, 2.1vw, 2.15rem); }
.service-pillar-body > p:not(.service-pillar-number) { min-height: 72px; margin-top: .9rem; color: var(--mist); font-size: .86rem; line-height: 1.58; }
.service-pillar ul { margin: 1.4rem 0 0; padding: 0; border-top: 1px solid var(--line-dark); list-style: none; }
.service-pillar li { border-bottom: 1px solid var(--line-dark); }
.service-pillar li a { min-height: 51px; padding: .75rem 0; display: flex; align-items: center; justify-content: space-between; gap: 1rem; color: var(--white); font-size: .82rem; font-weight: 650; line-height: 1.35; text-decoration: none; }
.service-pillar li a:hover { color: var(--sky); }
.service-pillar li i { flex: 0 0 auto; color: var(--hibiscus); font-style: normal; }
.home-answer { margin-top: 2rem; padding-top: 1.35rem; color: var(--mist); border-top: 1px solid var(--line-dark); font-size: .86rem; line-height: 1.65; }
.home-answer strong, .home-answer a { color: var(--white); }

.insights-block-home { padding: 4.5rem 0; }
.insights-intro { padding-bottom: 2rem; display: grid; grid-template-columns: 140px minmax(0, 1fr) minmax(280px, 420px); gap: clamp(1.5rem, 3vw, 3rem); align-items: end; }
.insights-intro h2 { font-size: clamp(2rem, 2.8vw, 2.8rem); }
.insights-intro > p:last-child { color: var(--muted); }

.content-flow, .article-flow { padding: 1rem 0 6rem; }
.content-section { display: grid; grid-template-columns: 180px minmax(0, 820px); gap: clamp(1.5rem, 5vw, 5rem); padding: 3.5rem 0; border-top: 1px solid var(--line); }
.content-section:last-child { border-bottom: 1px solid var(--line); }
.section-kicker { padding-top: .6rem; }
.section-copy { min-width: 0; }
.section-copy h2 { max-width: 15ch; font-size: clamp(2.35rem, 4vw, 4.2rem); }
.section-copy > p { max-width: 760px; margin-top: 1.4rem; }
.section-copy > p + p { margin-top: .8rem; }
.detail-list { margin: 2rem 0 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: .65rem; list-style: none; }
.detail-list li { position: relative; min-width: 0; padding: 1rem 1rem 1rem 2.45rem; color: var(--text); background: var(--white); border: 1px solid rgba(7, 19, 31, .08); border-radius: 12px; font-size: .88rem; line-height: 1.5; }
.detail-list li::before { content: ""; position: absolute; left: 1rem; top: 1.25rem; width: .7rem; height: .7rem; background: var(--hibiscus); border-radius: 50% 50% 50% 0; transform: rotate(-45deg); }
.article-flow { max-width: 1050px; }
.article-flow .content-section { grid-template-columns: 140px minmax(0, 760px); }
.article-flow .section-copy h2 { font-size: clamp(2.15rem, 3.6vw, 3.6rem); }

.proof-block { color: var(--white); background: var(--ink); }
.proof-block .block-head p { color: var(--mist); }
.quote-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem; }
.quote-card { min-width: 0; min-height: 310px; margin: 0; padding: 2rem; display: flex; flex-direction: column; justify-content: space-between; background: var(--midnight); border: 1px solid var(--line-dark); border-radius: var(--radius); }
.quote-card blockquote { margin: 0; font-family: var(--display); font-size: 1.55rem; line-height: 1.3; }
.quote-card figcaption strong, .quote-card figcaption span { display: block; }
.quote-card figcaption strong { color: var(--sky); }
.quote-card figcaption span { margin-top: .3rem; color: var(--mist); font-size: .76rem; }

.ai-search-proof { padding: clamp(5rem, 8vw, 8rem) 0; color: var(--white); background: var(--midnight); }
.ai-search-proof-grid { display: grid; grid-template-columns: minmax(260px, .48fr) minmax(0, 1.52fr); gap: clamp(2rem, 4vw, 4rem); align-items: center; }
.proof-growth { margin-top: 1rem; }
.proof-growth strong { display: block; color: var(--sky); font-family: var(--display); font-size: clamp(4.8rem, 8vw, 7.4rem); font-weight: 500; letter-spacing: -.06em; line-height: .88; }
.proof-growth span { display: block; margin-top: .55rem; color: var(--white); font-family: var(--utility); font-size: .73rem; font-weight: 850; letter-spacing: .13em; text-transform: uppercase; }
.ai-search-proof-copy h2 { max-width: 12ch; margin-top: 1.65rem; font-size: clamp(2.1rem, 3.3vw, 3.5rem); }
.proof-comparison { margin-top: 1.5rem; display: grid; grid-template-columns: auto minmax(60px, 1fr) auto; gap: 1rem; align-items: center; }
.proof-comparison span { min-width: 0; }
.proof-comparison strong, .proof-comparison small { display: block; }
.proof-comparison strong { color: var(--white); font-family: var(--display); font-size: 2rem; font-weight: 500; line-height: 1; }
.proof-comparison small { margin-top: .35rem; color: var(--mist); font-family: var(--utility); font-size: .62rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.proof-arrow { position: relative; height: 1px; display: block; background: var(--hibiscus); }
.proof-arrow::after { content: ""; position: absolute; right: 0; top: -4px; width: 8px; height: 8px; border-top: 1px solid var(--hibiscus); border-right: 1px solid var(--hibiscus); transform: rotate(45deg); }
.proof-arrow b { position: absolute; left: 50%; bottom: .45rem; color: var(--hibiscus); font-family: var(--utility); font-size: .58rem; font-style: normal; }
.ai-search-proof-copy > p:not(.eyebrow) { max-width: 600px; margin-top: 1.35rem; color: var(--mist); }
.ai-search-proof-copy .proof-disclosure { padding-top: 1.25rem; border-top: 1px solid var(--line-dark); font-size: .83rem; line-height: 1.6; }
.ai-search-proof-copy .proof-disclosure strong { color: var(--white); }
.ai-search-proof figure { min-width: 0; margin: 0; overflow: hidden; border: 1px solid rgba(111, 211, 255, .24); border-radius: var(--radius); background: var(--white); box-shadow: 0 30px 90px rgba(0, 0, 0, .34); }
.ai-search-proof figure img { width: 100%; height: auto; }
.ai-search-proof figcaption { padding: .8rem 1rem; color: var(--mist); background: var(--ink); font-family: var(--utility); font-size: .66rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }

.insights-block { background: var(--paper-2); }
.insight-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem; }
.insight-card { min-width: 0; overflow: hidden; background: var(--white); border-radius: var(--radius); }
.insight-image { display: block; height: 260px; overflow: hidden; background: var(--midnight); }
.insight-image img { width: 100%; height: 100%; object-fit: cover; transition: transform .7s ease; }
.insight-card:hover .insight-image img { transform: scale(1.04); }
.insight-card > div { padding: 1.6rem; }
.insight-card > div > p { color: var(--hibiscus); font-family: var(--utility); font-size: .65rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.insight-card h3 { margin: 1rem 0 .8rem; font-size: 1.75rem; line-height: 1.05; }
.insight-card h3 a, .insight-card > div > a { text-decoration: none; }
.insight-card > div > span { display: -webkit-box; overflow: hidden; color: var(--muted); font-size: .88rem; line-height: 1.6; -webkit-line-clamp: 3; -webkit-box-orient: vertical; }
.insight-card > div > a { display: inline-block; margin-top: 1.4rem; font-family: var(--utility); font-size: .68rem; font-weight: 800; letter-spacing: .09em; text-transform: uppercase; }

.methodology, .research-notes { margin-top: 2rem; margin-bottom: 5rem; padding: clamp(2rem, 5vw, 4rem); color: var(--white); background: var(--midnight); border-radius: var(--radius); }
.methodology h2, .research-notes h2 { margin-top: 1rem; font-size: clamp(2.2rem, 4vw, 4rem); }
.methodology > p:not(.eyebrow), .research-notes > div > p:not(.eyebrow) { max-width: 780px; margin-top: 1.1rem; color: var(--mist); }
.provider-list { padding: 1rem 0 6rem; }
.provider-card { display: grid; grid-template-columns: 100px minmax(0, 1fr); gap: 2rem; padding: 3rem 0; border-top: 1px solid var(--line); }
.provider-card:last-child { border-bottom: 1px solid var(--line); }
.provider-rank { color: var(--hibiscus); font-family: var(--display); font-size: 3.5rem; }
.provider-card h2 { font-size: clamp(2.35rem, 4vw, 4.2rem); }
.provider-card p { max-width: 760px; margin-top: 1rem; }
.provider-card .best-for { color: var(--text); }
.provider-card ul { max-width: 760px; margin: 1.2rem 0; padding-left: 1.15rem; color: var(--muted); line-height: 1.7; }
.provider-card > div > a { display: inline-block; margin-top: .8rem; color: var(--text); font-family: var(--utility); font-size: .7rem; font-weight: 800; letter-spacing: .09em; text-transform: uppercase; }
.research-notes { display: grid; grid-template-columns: minmax(260px, .7fr) minmax(0, 1.3fr); gap: clamp(2rem, 5vw, 5rem); }
.research-notes ol { margin: 0; padding: 0; list-style: none; }
.research-notes li { padding: 1rem 0; border-top: 1px solid var(--line-dark); }
.research-notes li a { color: var(--white); font-weight: 700; }
.research-notes li p { margin-top: .35rem; color: var(--mist); font-size: .82rem; line-height: 1.55; }

.faq-block { padding: 6rem 0; }
.faq-list { border-top: 1px solid var(--line); }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list summary { position: relative; padding: 1.45rem 3.5rem 1.45rem 0; color: var(--text); cursor: pointer; font-family: var(--display); font-size: clamp(1.2rem, 2vw, 1.65rem); list-style: none; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after { content: "+"; position: absolute; right: .4rem; top: 1.2rem; color: var(--hibiscus); font-family: var(--sans); font-size: 1.5rem; font-weight: 400; }
.faq-list details[open] summary::after { content: "−"; }
.faq-list details div { max-width: 780px; padding: 0 0 1.5rem; }
.related { padding: 2rem 0 6rem; }
.related > div { margin-top: 1.25rem; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: .75rem; }
.related a { position: relative; min-width: 0; min-height: 150px; padding: 1.35rem; display: flex; flex-direction: column; color: var(--text); background: var(--white); border: 1px solid rgba(7, 19, 31, .1); border-radius: 16px; text-decoration: none; }
.related a span { color: var(--hibiscus); font-family: var(--utility); font-size: .62rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.related a strong { margin-top: 1rem; padding-right: 2rem; font-family: var(--display); font-size: 1.3rem; font-weight: 500; line-height: 1.12; }
.related a i { position: absolute; right: 1rem; bottom: 1rem; color: var(--hibiscus); font-style: normal; }

.final-cta { padding: 6rem 0; color: var(--white); background: var(--midnight); border-top: 1px solid var(--line-dark); }
.final-cta .shell { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: clamp(3rem, 8vw, 8rem); align-items: end; }
.final-cta-copy h2 { max-width: 15ch; margin-top: 1rem; font-size: clamp(2.7rem, 5vw, 5rem); }
.final-cta-copy > p:last-child { max-width: 700px; margin-top: 1.4rem; color: var(--mist); }
.final-cta-actions { padding-bottom: .2rem; display: flex; flex-direction: column; gap: .75rem; }
.final-cta .button { min-width: 220px; }
.final-cta .button-ghost { color: var(--white); border-color: rgba(255, 255, 255, .34); }

.site-footer { padding: 5rem 0 2rem; color: var(--white); background: var(--ink); }
.footer-grid { display: grid; grid-template-columns: 1.5fr repeat(3, 1fr); gap: 3rem; }
.footer-grid > div:first-child > p { max-width: 420px; margin-top: 1.3rem; color: var(--mist); }
.footer-grid .operator-note { color: rgba(255, 255, 255, .46); font-size: .75rem; }
.footer-grid h2 { margin-bottom: 1rem; color: var(--sky); font-family: var(--utility); font-size: .7rem; font-weight: 850; letter-spacing: .13em; text-transform: uppercase; }
.footer-grid > div > a:not(.brand) { display: block; padding: .35rem 0; color: var(--mist); font-size: .85rem; text-decoration: none; }
.footer-grid > div > a:hover { color: var(--white); }
.copyright { margin-top: 4rem; padding-top: 1.5rem; color: rgba(255, 255, 255, .38); border-top: 1px solid var(--line-dark); font-size: .72rem; }

.whatsapp-fab { position: fixed; right: max(1.1rem, env(safe-area-inset-right)); bottom: max(1.1rem, env(safe-area-inset-bottom)); z-index: 120; min-height: 56px; padding: .72rem 1rem; display: inline-flex; align-items: center; gap: .65rem; color: #062a16; background: #25d366; border: 1px solid rgba(255, 255, 255, .62); border-radius: 999px; box-shadow: 0 14px 38px rgba(0, 0, 0, .28); font-family: var(--utility); font-size: .72rem; font-weight: 900; letter-spacing: .08em; text-decoration: none; text-transform: uppercase; transition: transform .2s ease, box-shadow .2s ease; }
.whatsapp-fab:hover { transform: translateY(-3px); box-shadow: 0 18px 46px rgba(0, 0, 0, .34); }
.whatsapp-fab svg { width: 27px; height: 27px; flex: 0 0 auto; }

.reveal { opacity: 1; transform: none; }

.agency-scorecard { padding: 1rem 0 7rem; }
.scorecard-intro { max-width: 860px; margin-bottom: 2.5rem; }
.scorecard-intro h2 { max-width: 12ch; margin-top: 1rem; }
.scorecard-intro > p:last-child { max-width: 720px; margin-top: 1.25rem; }
.scorecard-table-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: var(--radius); background: var(--white); }
.agency-scorecard table { width: 100%; min-width: 820px; border-collapse: collapse; }
.agency-scorecard th, .agency-scorecard td { padding: 1.25rem; border-bottom: 1px solid var(--line); vertical-align: top; text-align: left; }
.agency-scorecard thead th { color: var(--white); background: var(--midnight); font-family: var(--utility); font-size: .68rem; letter-spacing: .11em; text-transform: uppercase; }
.agency-scorecard tbody th { width: 23%; color: var(--text); font-family: var(--display); font-size: 1.22rem; font-weight: 500; line-height: 1.15; }
.agency-scorecard tbody th span { display: block; margin-top: .55rem; color: var(--hibiscus); font-family: var(--utility); font-size: .63rem; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.agency-scorecard td { width: 38.5%; color: var(--muted); font-size: .86rem; line-height: 1.55; }
.agency-scorecard tbody tr:last-child th, .agency-scorecard tbody tr:last-child td { border-bottom: 0; }

@media (max-width: 1050px) {
  .primary-nav { gap: .85rem; }
  .primary-nav a { font-size: .66rem; }
  .page-hero { grid-template-columns: minmax(0, .9fr) minmax(360px, 1.1fr); gap: 2.5rem; }
  .service-pillar { padding: 1.6rem; }
  .market-proof { grid-template-columns: repeat(3, 1fr); }
  .market-proof > a { grid-column: 1 / -1; border-top: 1px solid var(--line-dark); }
  .service-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .insight-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .work-wall { grid-template-columns: repeat(3, minmax(0, 1fr)); grid-auto-rows: 330px; }
  .work-tile-1 { grid-column: span 2; }
}

@media (max-width: 900px) {
  body.menu-open { overflow: hidden; }
  .menu-button { display: block; }
  .primary-nav { display: none; position: absolute; top: 70px; left: 1.5rem; right: 1.5rem; max-height: calc(100svh - 86px); padding: .8rem; overflow-y: auto; overscroll-behavior: contain; flex-direction: column; align-items: stretch; gap: 0; background: var(--ink); border: 1px solid var(--line-dark); border-radius: 18px; box-shadow: 0 24px 60px rgba(0, 0, 0, .35); }
  .primary-nav.is-open { display: flex; }
  .mobile-only-nav { display: block; }
  .primary-nav a { padding: .9rem; font-size: .72rem; }
  .primary-nav .nav-cta { display: none; }
  .nav-services > button { width: 100%; padding: .9rem; text-align: left; }
  .services-menu { position: static; width: 100%; padding: .25rem 1rem 1rem; display: grid !important; grid-template-columns: repeat(2, minmax(0, 1fr)); transform: none; border: 0; border-radius: 0; box-shadow: none; }
  .services-menu .services-index-link { padding: .7rem 0 .9rem; }
  .home-hero { min-height: 100vh; min-height: 100svh; }
  .hero-collage-grid { grid-template-columns: 1fr 1fr 1fr; }
  .hero-collage-cell-1, .hero-collage-cell-4 { grid-row: auto; }
  .hero-collage-cell-1, .hero-collage-cell-4, .hero-collage-cell-6 { grid-row: span 2; }
  .hero-collage-shade { background: linear-gradient(90deg, rgba(7, 19, 31, .97) 0%, rgba(7, 19, 31, .8) 48%, rgba(7, 19, 31, .28) 100%), linear-gradient(0deg, rgba(7, 19, 31, .72), transparent 55%); }
  .page-hero { min-height: auto; grid-template-columns: 1fr; padding-bottom: 4.5rem; }
  .page-hero h1 { max-width: 14ch; }
  .hero-frame { min-height: 440px; max-height: 620px; }
  .hero-frame img { min-height: 440px; }
  .block-head { grid-template-columns: 130px minmax(0, 1fr); }
  .block-head > p:last-child { grid-column: 2; }
  .service-overview-head { grid-template-columns: 1fr; gap: 1rem; }
  .service-overview-head > p { max-width: 700px; }
  .service-pillar-grid { grid-template-columns: 1fr; gap: 2px; }
  .service-pillar { display: grid; grid-template-columns: minmax(260px, .8fr) minmax(0, 1.2fr); }
  .service-pillar-media { height: 100%; min-height: 320px; }
  .service-pillar-body > p:not(.service-pillar-number) { min-height: 0; }
  .insights-intro { grid-template-columns: 120px minmax(0, 1fr); }
  .insights-intro > p:last-child { grid-column: 2; }
  .service-grid { grid-template-columns: 1fr; }
  .quote-grid { grid-template-columns: 1fr 1fr; }
  .quote-card:last-child { grid-column: 1 / -1; }
  .research-notes { grid-template-columns: 1fr; }
  .ai-search-proof-grid { grid-template-columns: 1fr; }
  .ai-search-proof-copy h2 { max-width: 13ch; }
  .final-cta .shell { grid-template-columns: 1fr; }
  .final-cta-actions { flex-direction: row; flex-wrap: wrap; }
  .footer-grid { grid-template-columns: 1.5fr 1fr 1fr; }
  .footer-grid > div:last-child { grid-column: 2; }
}

@media (max-width: 700px) {
  .shell, .nav-shell { width: min(calc(100% - 1.5rem), var(--shell)); }
  h1 { font-size: clamp(3rem, 14vw, 4.8rem); }
  h2 { font-size: clamp(2.2rem, 11vw, 3.5rem); }
  .home-hero { min-height: 100vh; min-height: 100svh; }
  .home-hero-copy { width: 100%; padding: 0 24px 48px; }
  .home-hero h1 { max-width: 13ch; font-size: clamp(2.35rem, 10vw, 3.2rem); }
  .home-hero .hero-actions .button, .page-hero .hero-actions .button { width: 100%; }
  .hero-collage-grid { grid-template-columns: 1.2fr .8fr; grid-template-rows: repeat(3, minmax(0, 1fr)); }
  .hero-collage-cell-1, .hero-collage-cell-4, .hero-collage-cell-6 { grid-row: auto; }
  .hero-collage-shade { background: linear-gradient(0deg, rgba(7, 19, 31, .99) 0%, rgba(7, 19, 31, .86) 47%, rgba(7, 19, 31, .34) 100%); }
  .breadcrumbs { padding-top: 96px; }
  .page-hero { padding-top: 2.25rem; padding-bottom: 3.5rem; gap: 2rem; }
  .page-hero h1 { font-size: clamp(2.7rem, 11vw, 4rem); }
  .hero-frame { min-height: 360px; border-radius: 110px 110px 16px 16px; }
  .hero-frame img { min-height: 360px; }
  .market-proof { margin-top: 0; grid-template-columns: 1fr; border-radius: 0; }
  .market-proof p, .market-proof > a { border-right: 0; border-bottom: 1px solid var(--line-dark); }
  .work-block, .services-block, .insights-block, .proof-block { padding: 5rem 0; }
  .block-head { grid-template-columns: 1fr; gap: 1rem; }
  .block-head > p:last-child { grid-column: 1; }
  .service-overview { padding: 3.5rem 0 4rem; }
  .service-pillar { display: block; }
  .service-pillar-media { height: 210px; min-height: 0; }
  .service-pillar-body { padding: 1.5rem; }
  .service-pillar h3 { margin-top: .75rem; }
  .service-pillar-body > p:not(.service-pillar-number) { margin-top: .8rem; }
  .service-pillar ul { margin-top: 1.15rem; }
  .insights-block-home { padding: 3.75rem 0; }
  .insights-intro { grid-template-columns: 1fr; gap: .8rem; }
  .insights-intro > p:last-child { grid-column: 1; }
  .work-wall { grid-template-columns: 1fr 1fr; grid-auto-rows: 270px; }
  .work-tile, .work-tile-1 { grid-column: span 1; }
  .work-tile-1 { grid-column: 1 / -1; }
  .service-grid { grid-template-columns: 1fr; }
  .service-card { min-height: 0; grid-template-columns: 1fr; grid-template-rows: 260px 1fr; }
  .service-image { height: 260px; }
  .service-image img { min-height: 260px; }
  .service-card > div:last-child { min-height: 0; }
  .content-flow, .article-flow { padding-bottom: 4rem; }
  .content-section, .article-flow .content-section { grid-template-columns: 1fr; gap: 1.2rem; padding: 3.5rem 0; }
  .section-copy h2, .article-flow .section-copy h2 { font-size: clamp(2.2rem, 10.5vw, 3.4rem); }
  .detail-list { grid-template-columns: 1fr; }
  .quote-grid, .insight-grid { grid-template-columns: 1fr; }
  .quote-card:last-child { grid-column: auto; }
  .insight-image { height: 300px; }
  .provider-card { grid-template-columns: 1fr; gap: .75rem; }
  .provider-rank { font-size: 2.2rem; }
  .methodology, .research-notes { width: calc(100% - 1.5rem); padding: 1.5rem; }
  .faq-block { padding: 4rem 0; }
  .related > div { grid-template-columns: 1fr; }
  .ai-search-proof { padding: 4.5rem 0; }
  .ai-search-proof figure { border-radius: 14px; }
  .proof-comparison { max-width: 380px; }
  .final-cta { padding: 5rem 0; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-grid > div:first-child { grid-column: 1 / -1; }
  .footer-grid > div:last-child { grid-column: auto; }
}

@media (max-width: 520px) {
  .services-menu { grid-template-columns: 1fr; }
}

@media (max-width: 420px) {
  .brand { gap: .55rem; }
  .brand-name { font-size: .94rem; }
  .brand-market { padding-left: .55rem; font-size: .6rem; }
  .home-hero { min-height: 100vh; min-height: 100svh; }
  .work-wall { grid-template-columns: 1fr; grid-auto-rows: 420px; }
  .work-tile, .work-tile-1 { grid-column: auto; }
  .insight-image { height: 250px; }
  .footer-grid { grid-template-columns: 1fr; }
  .whatsapp-fab { width: 58px; height: 58px; padding: 0; justify-content: center; }
  .whatsapp-fab span { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}